Privacy Policy

In this Policy the following terms shall have the following meanings:

Our Site is operated by DDS Services Limited, a limited company registered in England under company number 03193227

Registered address: 312 Kimberworth Park Road, Kimberworth Park, Rotherham, South Yorkshire, England S61 3LS

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
2. The right to access the personal data we hold about you. Part 13 will tell you how to do this.
3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
5. The right to restrict (i.e. prevent) the processing of your personal data.
6. The right to object to us using your personal data for a particular purpose or purposes.
7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
9. Rights relating to automated decision-making and profiling.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

we would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 15.

Depending upon your use of our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about our use of Cookies and similar technologies and our Cookie Policy. we do not collect any ‘special category’ or ‘sensitive’ personal data and/or personal data relating to children and/or data relating to criminal convictions and/or offences.

Data Collected

• Identity data which could include your name, title, address, date of birth, marital status, gender, business name, job title, profession, Passport number, National insurance Number, driving license number, mother’s maiden name, favourite pet, and first street where you lived.
• Contact details could include your billing address, delivery address(es), email address, telephone number and instant message IDs.
• Financial data which could include your payment information, bank account number and card payment details.
• Transaction data could include purchase history and payment details, invoice numbers, and order or job tracking numbers.
• Technical data which could include your login data, date and time of access, IP address, web browser type and version number, web browser plug-ins and type, time zone and location, your device operating system and platform (Windows, Mac OS, Android).
• Profile data which could include your username, email address, access password, purchase history, repair history, interests and preferences, feedback and responses to surveys.
• Usage data could include information on how you use our services, how frequently you use our services, the products and or services you have expressed an interest in and how you use our website(s) and which web pages you have visited.
• Marketing and communications data which could include your preferences on how we can communicate with you including sending marketing information from us or a third party and product update notifications.
• Sensitive data which could include card payment details, date of birth, security questions including mother’s maiden name, favourite pet, first street you lived on etc… that do not directly relate to our services (i.e. passwords, payment details, security questions for other company’s services you would like us to access or configure on your behalf)
• Special category data - We do not collect special category data. Special category data could include information about your sex life, sexual orientation, political opinions, trade union membership, race or ethnicity, religious or philosophical beliefs, information about your health and genetic and biometric data.

How We Collect the Data

• In-person.
• Telephone – We may keep a record of your contact.
• Phone text message - We may keep a record of your contact.
• By visiting our website(s).
• By emailing us - We may keep a record of your contact.
• By submitting a “contact us form” from our website(s).
• By contacting us via social media - We may keep a record of your contact.
• Registering on our website.
• Subscribing to one of our services, posting material or requesting further services.
• When entering competitions or promotions.
• Reporting a problem with our website.
• Supplied by a third party i.e. from a prospective client or employee giving us your details for reference.

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data and our lawful bases for doing so:

Your personal data may be used for one or more of the following purposes:

• Providing and managing your account.
• Provide employment.
• Supplying our products and or services to you.
• Supplying you with an estimate or quotation.
• To enter into a contract with you.
• Personalising and tailoring our products and or services for you.
• Communicating with you. This may include responding to emails or calls from you.
• Supplying you with information by email and or post that you have opted-in to receive.
• Credit searches with credit reference agencies to allow us to offer you a credit account.
• Trade references.
• Employee references.
• Debt recovery.

Our lawful basis for processing your information

Contract – For example, we need this information to fulfil a contractual or obligation or you have asked us to send you a quotation or information before entering into a contract.

Legal Obligations - We process this category of data to comply with accounting or reporting obligations, for example disclosing employee salary details to HMRC, and submitting accounting information to HMRC.

Legitimate Interest - This is where we may process your data to improve our services to you. To develop, improve and grow our business. For the provisions of administration and IT services. Security and fraud prevention. Determine how effective is or to improve our marketing. To keep our website and services relevant and updated. To deal with you and respond to any requests you may have. Fraud prevention.

Consent – is where you have given us permission to use your information, you can withdraw your consent at any time.

We may also aggregate your information for statistical and analytical purposes, where we do so you will not be identified in the aggregated data set.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email and/or telephone and/or text message and/or post with information, news, and offers on our products and/or services. You will not be sent any unlawful marketing or spam. we will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt out.

we use the following automated system[s] for carrying out certain kinds of decision-making and/or profiling. If at any point you wish to query any action that we take on the basis of this or wish to request ‘human intervention’ (i.e. have someone review the action themselves, rather than relying only on the automated method), the Data Protection Legislation gives you the right to do so. Please contact us to find out more using the details in Part 15.

• The following automated decision-making method(s) may be used: When contacting us through our contact us form or posting in our forums we will use automated processes to filter out possible spam and/or malicious posts and/or hate speech. We will use the data you have entered into our forms and your IP address to restrict your access to our site and email system.
• The following automated profiling may take place: When posting comments on our website, we will use automated profiling to allow us to identify accounts that are posting spam and/or malicious posts and/or hate speech to help us keep our site safe for all of our visitors and to remove the offending accounts.

we will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 15.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

we will not keep your personal data for any longer than is necessary for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Contract - We will keep this type of information for a minimum of seven years after any contract or relationship has ended. To honour warranty claims for products or services we have supplied. We also need this information to protect our company from legal claims.

Legal Obligations - We will keep this type of information for a minimum of seven years to allow us to fulfil our legal obligations for example record keeping for HMRC.

Legitimate Interest – We will only keep your information for as long as necessary. For example:

• Identity data - Minimum of seven years
• Contact details - Minimum of seven years
• Financial data - Minimum of seven years
• Transaction data - Minimum of seven years
• Technical data - From forty-five days to seven years
• Profile data - Minimum of seven years
• Usage Data
• Marketing and Communication data - Minimum of seven years
• Special category data - Minimum of seven years

Sensitive data - If you request us to keep your information for future use we will destroy your data at your request or on completion of a contract.

we may store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

we will use specific approved contracts which ensure the same levels of personal data protection that apply under the Data Protection Legislation. For further information, please refer to the Information Commissioner’s Office.

Please contact us using the details below in Part 15 for further information about the particular data protection safeguard[s] used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

• limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
• procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so;

we will not share any of your personal data with any third parties for any purposes, subject to the following exception[s].

If we organise an event where your registration details need to be transferred in order for you to attend the event in person or virtually.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

11.1 In addition to your rights under the Data Protection Legislation, set out in Part 5 when you submit personal data via our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and/or at the point of providing your details and by managing your Account).

11.2 You may also wish to sign up for one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you from receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receive.

You may access certain areas of our Site without providing any personal data at all. However, to use all features and functions available on our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy.

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 15.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

we will respond to your subject access request within 28 days of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. we use Cookies to facilitate and improve your experience of our Site and to provide and improve our products and/or services. we have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

All Cookies used by and on our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our Site may not function fully or as intended.

Certain features of our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown on our cookie policy page. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our Site may not work properly if you do so. we have taken great care to ensure that your privacy is not at risk by allowing them.

Our site may use analytics which refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how our Site is used. This, in turn, enables us to improve our Site and the products and/or services offered through it.

The analytics service(s) used by our Site use(s) Cookies to gather the required information. You do not have to allow us to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our Site, it does enable us to continually improve our Site, making it a better and more useful experience for you.

When our site uses cookies for analytics services they will be shown on our cookie policy page.

In addition to the controls that we provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third-party Cookies. By default, most internet browsers accept Cookies, but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

You can choose to delete Cookies on your computer or device at any time, however, you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

To contact us about anything to do with your personal data and data protection, including making a subject access request, please our contact us form.

we may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. we recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on the 30th of November 2022.